Remove from cart
The Google Tag Manager (GTM) "Remove from Cart" event is triggered when a user deletes an item from the basket. This action triggers a predefined event within GTM, which can be used for tracking purposes in Google Analytics or other marketing and analytics tools.
window.dataLayer.push({
event: 'remove_from_cart',
ecommerce: {
items: [
{
item_id: "746717-15478",
item_name: "Gazelle Γυναικεία Sneakers",
affiliation: 'The Athletes Foot GR',
currency: 'EUR',
discount: 21.99,
index: 0,
item_variant: "746717-15478.16151",
price: "109.9900",
quantity: 1
}
]
}
});