Add to cart
The Google Tag Manager (GTM) "Add to Cart" event is executed when a user clicks the "Add to Cart" button on an e-commerce website. This action triggers a predefined event within GTM, which can be used for tracking purposes in Google Analytics or other marketing and analytics tools.
window.dataLayer.push({
event: 'add_to_cart',
ecommerce: {
currency: "EUR",
value: 87.99,
items: [
{
item_id: "746717-15478",
item_name: "Gazelle Γυναικεία Sneakers",
affiliation: 'The Athletes Foot GR',
currency: 'EUR',
discount: 22,
index: 0,
item_variant: "746717-15478.16132",
price: 109.99,
quantity: 1
}
]
}
});